Advertising for Wellness Businesses
Build Meaningful Connections Through Advertising
Our team thinks of marketing as simply being the process of accurately shedding light on what you’re doing, and advertising amplifies that to make it visible to the world.
We’ll put your offerings out there, so we can connect you with the right humans.
Meta, Instagram, Google, and more — we’ve got tools to reach your community everywhere online.
We know it feels tough sometimes to think about advertising.
But it’s possible to be ethical, and meaningfully connect with your ideal-fit clients through online advertising without compromising your values.
The trick is building sustainable connections mindfully, instead of exploitation.
This requires thoughtful writing, creative materials, and targeting with insight — plus a dash of technical logistics like pixel tracking and conversion analytics — and we’re here to help you with all of that.
Meta ads aren’t just for the prototypical “sale”.
We think bigger.
Meta ads have advanced and now we can use them for a broader scope of tasks. Whether you are selling a product, service or class, it’s possible to merge Meta ads into your overall strategy.
Just some of the things we can address with Meta Ads…
Drive traffic to your website
Get more people on your newsletter mailing list
Increase registration for workshops, trainings, retreats and events
Amplify brand awareness and engagement
Increase page likes/followers
Meta doesn’t make it easy to learn how to build (or maintain) effective ads.
We can help make it less arduous to get in front of new faces.
The Meta Business Manager changes daily, so we stay nimble and up to date on the most recent algorithms so your ads are using the latest features.
We also use a variety of tried & true techniques from years of ad cultivation.
Custom-Made Ads — we strategically write, design and craft each ad to suit your brand, ideal audience and business goals
Custom Landing Pages — we build custom website pages optimized for effective conversion
Bold Creative & Copy — we’re not afraid to showcase your personality and set your brand out from the crowd with unique, on-brand creative & copy
Monitoring of Your Ad Performance — we’ll meet to make necessary strategy adjustments to maximize your return on investment
Precision Targeting — we expertly target your ideal demographics to catch your people’s attention
Everyone we work with is a small business. We know considering an ad budget can be daunting.
Every ad campaign we create has the aim of being self liquidating so you’re gaining clients as fast as your ads grow.
Plus you’re completely in control of your budget.
We’ll help push your boundaries to create an ad strategy with longevity.
Step confidently into the next chapter with your Fitness and Wellness Business & Marketing Experts
Gabrielle
User Experience & Conversion Specialist
& Wellness Trend Aficionado
Lindsay
Branding & Layout Specialist
& Yoga/Gyrokinesis Teacher / Doula
Ryan
Software Integration Specialist
& Resident Business Strategy Mentor
Real Humans, with Real Expertise
We’re actual people, working together on a small and highly collaborative team, with a breadth of expertise.
You’ll meet with two of our expert team members for your Initial Session, and work with most of us along the way.
We've Helped Hundreds of Wellness & Fitness Businesses, Teachers & Practitioners
These Are Just a Few of Our Fantastic Clients
Google Ads — Be Front & Center When Your Clients are Searching for You
Before we even start ads, we do a tremendous amount to optimize organic search engine traffic. In addition to that, we can leverage Google's ad platform to reach your potential customers at the precise moment they're searching for your services.
patientMoon Google Ads Solutions
We use our specialized knowledge of health & wellness businesses
Identify the best-performing keywords for your business and location
Monitor cost per click (CPC) and customer acquisition costs to ensure effective return on your investment
Carefully analyze what people are searching for in your area to inform the ads we create
We used to spend double in ads but now that we've made some changes we're seeing an uptick in traffic but for half the cost. It's great!
Wendy Scharp, Doula Love Owner, Portland, OR
The success of your advertising revolves around knowing your people.
Retargeting is the inconspicuous best friend and advertising companion to your website.
So what is retargeting?
Be waiting for your clients when they’re ready for you.
Retargeting is an unobtrusive process where we identify your website visitors so that we can understand their interests and put targeted ads in front of them.
Understanding your people allows us to present meaningful promotions and ads specifically cultivated to them. Those individuals will be shown our ads on other websites and platforms, including Facebook, as well as over 100,000 additional popular websites.
patientMoon Retargeting Solutions
Opportunity Analysis — we focus retargeting on long-term opportunities with high revenue opportunities, making them ideally suited to bigger ticket investments
Website Integration — retargeting requires not only the creation and management of ads, but also a deep integration in the layout and functionality of your website; our unique mix of expertise allows us to expertly fulfill both sides of this equation with no extra efforts on your part
Ad Copy/Content Creation — we create highly targeted ads, based on a deep understanding of the exact interest your site visitors have expressed through their actions on your website
Promotion Strategy — we utilize a variety of effective techniques to promote your unique services or products, including: special offers (i.e. challenges or new client specials), targeting people who’ve shown interest in past offerings but didn’t register, highlighting “social proof” testimonials, and more
Instead of blindly spending ad dollars hoping for the best, we get highly targeted messages that speak directly to someone particularly interested in your offerings.
That’s the power of Retargeting.
Make an impression on prospective clients.
Stop Dragging Your Feet – Take The First Step
with Your Initial Business & Marketing Strategy Session
We use our first 90min session together to dive right into getting to know you and your business in detail, because this work can’t happen without a very real knowledge of where you’ve been, where you are, and where you want to go.
